My Mindful Breeze

Living in Bangkok, I stumbled upon something that piqued my curiosity. Adults were coloring in public places like cafés and shopping centers. I observed how they were creating these beautiful pieces. They were totally into it and looked so peaceful, no matter how busy it was around them. That's how I first got introduced to adult coloring.

At some point, I thought, “Why not give it a try?” So, I picked up some coloring pencils and got started. It was amazing! As I colored, my mind just started to relax and wander in the best way. Ideas were popping up left and right, and I had to keep a notepad nearby to keep track.

When I finished my coloring session, I realized that I was as relaxed as after a meditation. I showed it to Björn, and it got us thinking, “How could we leverage this, to let people feel better?” So we started playing around and ended up crafting coloring pages that fit to positive affirmations. It was all about bringing a bit of peace and positivity into our busy lives.

We published the designs on Amazon KDP, and guess what? People bought them! But the real fun started when we shared them with others at our co-working space. We even started hosting coloring events all around Bangkok. It was awesome to see how just coloring together could change the vibe of a room.

Seeing how much people enjoyed this, we thought, 'Let's take this further.' That's how our Color Breeze programs came to life. Now, it's not just about coloring – it's a whole self-guided coloring program that we sell in our online store and on Amazon.